play in the parks!

There has been a lack of media that encourages kids to explore national parks. From this idea, I created fun and educational marketing materials to get kids outside and excited about nature. This body of work seeks to inspire and educate future generations in order to preserve history, cultures, land and ecosystems around the world.

this campaign includes hand sculpted toys, posters, brochures, & stickers with an emphasis on character design.

Posters

Hand Sculpted Toys

Keeping kids’ attention while also providing education is a difficult thing.

That’s why adding interactivity & play within the informational brochures was something I made sure I included at every step of the process.

The paper collage elements gave added interest to a text heavy brochure.

Gallery Space

Stickers!